{"id":1578,"date":"2024-04-01T02:24:00","date_gmt":"2024-04-01T02:24:00","guid":{"rendered":"https:\/\/interactive-brands.com\/?p=1578"},"modified":"2024-09-11T13:49:58","modified_gmt":"2024-09-11T13:49:58","slug":"marca-propia-o-private-label","status":"publish","type":"post","link":"https:\/\/interactive-brands.com\/en\/marca-propia-o-private-label\/","title":{"rendered":"Ventajas o beneficios de marca propia"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"376\" src=\"https:\/\/interactive-brands.com\/wp-content\/uploads\/2024\/09\/Logo-completo-positivo.png\" alt=\"\" class=\"wp-image-1681\" srcset=\"https:\/\/interactive-brands.com\/wp-content\/uploads\/2024\/09\/Logo-completo-positivo.png 720w, https:\/\/interactive-brands.com\/wp-content\/uploads\/2024\/09\/Logo-completo-positivo-300x157.png 300w, https:\/\/interactive-brands.com\/wp-content\/uploads\/2024\/09\/Logo-completo-positivo-18x9.png 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p id=\"ember48\">Para las empresas, los principales beneficios de invertir en su propia marca son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> &#8211; Libertad para definir la cantidad por paquete, tipo de paquete, identidad visual e incluso precio;<\/li>\n\n\n\n<li>&#8211; Exclusividad de compra, ya que la marca propia s\u00f3lo la encontrar\u00e1s en tu Tienda. Adem\u00e1s, es posible destacar sus productos frente a los dem\u00e1s, trabajando el posicionamiento de marca y la fidelizaci\u00f3n de los clientes;<\/li>\n\n\n\n<li>&#8211; Competitividad y rentabilidad, ya que los precios son m\u00e1s atractivos. Un estudio de Nielsen, realizado en 2017, se\u00f1ala que los precios pueden ser hasta un 13% m\u00e1s competitivos en al menos el 85% de las categor\u00edas. Por lo tanto, los productos de marca propia tienen un margen de beneficio m\u00e1s alto que otros productos.<\/li>\n<\/ul>\n\n\n\n<p>Pero los beneficios de la marca propia no se limitan a las empresas que quieren invertir en sus propios productos. Los vendedores tambi\u00e9n disfrutan de beneficios tales como:<\/p>\n\n\n\n<p id=\"ember48\">Desarrollo de proveedores, con auditor\u00edas de cumplimiento y enfoque en la mejora continua.<\/p>\n\n\n\n<p>Fortalecimiento de la relaci\u00f3n comercial entre proveedor y comprador;<\/p>","protected":false},"excerpt":{"rendered":"<p>El SEO, o Search Engine Optimization, no es simplemente una opci\u00f3n; es una necesidad para evitar el fracaso en el competitivo mundo digital. Su esencia radica en permitir que clientes potenciales encuentren, a trav\u00e9s de b\u00fasquedas, la p\u00e1gina web de una empresa, situ\u00e1ndola en las primeras posiciones de los resultados de los motores de b\u00fasqueda y destac\u00e1ndola como la mejor soluci\u00f3n. Este posicionamiento no solo aumenta las posibilidades de captar nuevos clientes, sino que tambi\u00e9n fortalece la imagen de la marca y fomenta la lealtad del cliente.<\/p>\n<p>The key to a good positioning lies in the creation of content relevant and useful. The SEO strategies, such as the use of keywords, allow you to tailor content to the specific searches of the users. The study of these keywords, facilitates the generation of content that answers the questions and needs of the potential customers, improving the visibility of the website and providing a competitive advantage.<\/p>\n<p>It is crucial to understand that SEO is only one component in a strategy of digital marketing is vast. The combination of various tools and approaches to digital marketing is essential to build a website traffic quality and ensure the success of the business online.<\/p>\n<p>SEO is not an instantaneous process; it requires time and continuous effort to obtain significant results. Patience is key, as the results are not immediate, but also long-term. To maximize the benefits of SEO, experts in the field becomes crucial.<\/p>\n<p>How do you Attract Potential Customers?<\/p>\n<p>In the vast digital world, the web page of a company is its main showcase. The first impression you offer to the user may be decisive for their future decision. It is crucial to present the brand and its products in an attractive way and provide a positive user experience through a web page functional and aesthetically pleasing.<\/p>\n<p>Attracting new customers becomes a difficult task if the web page is not interesting, or not properly maintained up-to-date. Coming up with a design responsive, that adapts to different devices, it is essential to offer a viewing experience and navigation comfortable at all times.<\/p>\n<p>However, having a perfect website is not enough. The next step is to attract web traffic quality. This traffic is measured on various factors, such as the number of visits, the time that users spend on the site, the peak hours, the average number of page views and the popularity of the pages. Increase traffic without turning it into sales is not cost-effective; therefore, it is crucial to focus on to attract a specific target audience.<\/p>\n<p>Know the tastes and needs of the target simplifies the adaptation of digital marketing strategies effective. The constant interaction in the online environment allows you to set a close connection with consumers, improving the effectiveness of the strategies implemented.<\/p>\n<p>Without a doubt, the generation of web traffic quality is essential for success in digital marketing. From SEO to web design and understanding of the target audience, each component contributes to the creation of an online presence, solid and cost-effective. In this scenario, we have experts in digital marketing, as Bilbolink, it becomes a crucial step to implement effective strategies and to achieve success in the competitive digital world.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1578","post","type-post","status-publish","format-standard","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/posts\/1578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/comments?post=1578"}],"version-history":[{"count":4,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/posts\/1578\/revisions"}],"predecessor-version":[{"id":1727,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/posts\/1578\/revisions\/1727"}],"wp:attachment":[{"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/media?parent=1578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/categories?post=1578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interactive-brands.com\/en\/wp-json\/wp\/v2\/tags?post=1578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}